Aveeno Soft Hold Gel Creme, Nourish + Style 5 Oz

With nourishing wheat complex. Provides soft, flexible all-day hold as it nourishes hair. Gel-creme. Aveeno Nourish + Style Soft-Hold Gel-Creme does much more than style your hair - it nourishes hair as it holds for a soft, flexible hold that lasts all-day, giving you manageable, in-control hair that is full of life. This exclusive Active Naturals formula, infused with nourishing wheat complex, provides flexible hold, controls frizz, and doesn't leave hair feeling stiff or sticky. Plus it nourishes hair for fortified, healthier-looking strands. Developing with a team of experts, including a scientist, dermatologist and leading stylist, our Active Naturals formula harnesses the power of nature combined with advanced scientific methods, and is shown to give you the beautifully styled, healthy looking hair you desire and deserve. And, because it's from Aveeno you can trust that it's gentle on color-treated hair. Dermatologist recommended for over 60 years. Made in Canada.