Loreal Vive Color Vive Shampoo, For Color Treated Hair, Dry

New fragrance. Keeps color truer, longer. For color-treated hair. Dry. LOreal Vive is specially formulated with 2 UV filters to help protect the shine and radiance of your color-treated hair, The system is enhanced with increased conditioning for healthy, soft, more vibrant hair. System benefits: Up to 45% more color retention (when using color shampoo in the first week after coloring compared to an ordinary shampoo). Keeps color truer, longer. Deeply moisturizes every strand. Gently cleanses hair without stripping, fading or dulling color.